Novel IP

Identification of Counterfeit, Infringing, or Closely Resembling Goods

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Identification of Counterfeit, Infringing, or Closely Resembling Goods

Through expert search and investigation methods we can identify online and physical retailers of counterfeit, infringing or closely resembling goods.

NovelIP are experienced across a wide variety of industries as varied as clothing, grocery, accessories, footwear, jewellery and watches, alcohol, mining equipment, building supplies, automotive, financial services, cryptocurrencies and electronics.

We understand the nuance and peculiarities of individual industries and the trade channels through which they market and sell to their consumers -be they individuals or businesses.  

Each matter is approached on a case-by-case basis and a tailored investigative strategy is developed.  We exhaust all non-deceptive methods of inquiry before contacting the target in line with the Federal Court of Australia’s decision in Australian Competition and Consumer Commission V Apple Pty Ltd (No 3) [2018] FCA 617.  When we can see no other way of obtaining the required information, we develop a suitable pretext with which to approach the target, ,preferably in writing via email or online form.

If you require controlled purchases of goods or services we can execute transactions in person or online and have strict processes in place to support the Continuity of the evidence.

Our reports are provided in a format that can be easily transferred into a Statutory Declaration or Affidavit.

Send us a message and we’ll be in contact to discuss a strategy that meets your objectives and budget.





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Novel IP acknowledges the Gunaikurnai people as the traditional owners of the land on which we are located. We recognise and respect their cultural heritage, beliefs and relationship with the lands. We pay our respects to elders past, present and emerging and thank them for their contributions.

Novel investigation solutions for Intellectual Property practitioners

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