Novel IP conduct investigative surveys of the landscape of goods and/or services in the market. These are invaluable in establishing whether a trade mark is capable of distinguishing goods and/or services.
We attend a large variety of purchase points and obtain in situ photographic, video and observational evidence of the product packaging, placement and merchandising of goods and/or services of interest.
Our evidence has been cited in a number of published cases including:
Our reports are provided in a format that can be easily transferred into a Statutory Declaration or Affidavit.
Novel IP acknowledges the Gunaikurnai people as the traditional owners of the land on which we are located. We recognise and respect their cultural heritage, beliefs and relationship with the lands. We pay our respects to elders past, present and emerging and thank them for their contributions.