Novel IP

Intellectual Property

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Intellectual property protection, management and enforcement is crucial to safeguard brands, inventions, ideas, applications, designs, products and other IP assets against infringement.

Protecting intellectual property from infringement and violation isn’t just a responsibility, it’s a right, and as experienced intellectual property professionals, NovelIP will help you to help your client every step of the way.

The advice you provide to your clients is only as good as the information you have.  NovelIP is a one stop shop for intellectual property research and investigations.  The information we gather and provide reduces uncertainty and gives you the confidence to advise your clients effectively.

We can also provide expert intellectual property information and evidence advice on current, specific situations and situations that may arise in the future.

Basing your advice to your client on a NovelIP Investigation report will give you the confidence that you are basing it on the most comprehensive information available.


How NovelIP can help you:

Intellectual Property Investigations
With close to 20 years’ experience as an intellectual property attorney and IP investigator, our Principal, Kristine van Ruiten, has an in-depth understanding of every aspect of intellectual property, infringement of intellectual property rights and how to conduct thorough intellectual property reports. As an experienced and Registered Australia Trade Marks Attorney, Kristine understands the complexities of intellectual property and trade marks investigations.

Intellectual Property Enforcement
Whether your client runs a traditional business or an online business, NovelIP will help to establish whether there has been an infringement of intellectual property rights and ensure that the correct process is followed. With intellectual property infringements, it's not enough to merely establish use: intellectual property matters pivot on such things as priority dates, nature of use, geographic limitations, identity of the user, how and who applied the trade marks to the goods and or services.

NovelIP can help to identify similarities of goods and services, counterfeit, infringing or closely resembling goods, as well as attend trade-only exhibitions and shows allowing us access to wholesalers and importers to identify counterfeit goods before they hit the retail market.

NovelIP are also specialists in helping to protect brands from online counterfeiters and investigating trade mark infringements and infringements of intellectual property in the online environment.

The owner and primary investigator of NovelIP, Kristine van Ruiten, is a Registered Australian Trade Marks Attorney, who holds a Masters of Intellectual Property Law from the University of Melbourne and has nearly 20 years’ experience conducting investigations and strategic research covering all aspects of intellectual property including trade marks, designs, patents, copyright, plant breeders’ rights, trade practises (misleading and deceptive conduct) and trade secrets.

The identification of an intellectual property violation can be hard to do, as well as understanding and dealing with intellectual property and copyright issues. It is important to stay on top of infringements of intellectual property in order to keep trade marks and business profitable.

NovelIP stays abreast of the latest developments in intellectual property law and practice as well as general developments and case law around evidence collection such as Australian Competition and Consumer Commission v Apple Pty Ltd (No 3) [2018] FCA 617 (8 May 2018).

“Thank you for your excellent report.” - KE
“Thanks for your very helpful report.” - KE
“I have viewed all the videos and want to thank you for a great job. Excellent work.” - BB
“Very thorough as usual. Much appreciated.” – BK
“Many thanks for your terrific work here.” GE
“I appreciate the quick turnaround and the comprehensive advice.” – RM

Our intellectual property reports are provided in a format that can be easily transferred into a Statutory Declaration or Affidavit for use by our clients moving forward.

NovelIP pride ourselves on working on brief, on time and on budget. Do you need intellectual property advice? Please contact us and a trade mark consultant will be in contact to discuss a strategy that meets your objectives and budget.


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Novel IP acknowledges the Gunaikurnai people as the traditional owners of the land on which we are located. We recognise and respect their cultural heritage, beliefs and relationship with the lands. We pay our respects to elders past, present and emerging and thank them for their contributions.

Novel investigation solutions for Intellectual Property practitioners

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