Novel IP conduct investigative surveys of the landscape of goods and/or services in the market. These are invaluable in establishing whether a trade mark is capable of distinguishing goods and/or services.
We attend a large variety of purchase points and obtain in situ photographic, video and observational evidence of the product packaging, placement and merchandising of goods and/or services of interest.
Our evidence has been cited in a number of published cases including:
Our reports are provided in a format that can be easily transferred into a Statutory Declaration or Affidavit.
Contact us and we’ll be in contact to discuss a strategy that meets your objectives and budget.
